From Idea to Live Product
in 10 Weeks.
This is how we build ventures. The same process across 16 launches, adapted to your scope. No mystery, no surprises.
Four phases, one outcome
Every venture follows this structure. Timelines flex based on scope, but the sequence doesn't change. 8 weeks for a focused MVP, 14 for a multi-platform build.
Discovery
Two weeks of hard questions. What are we actually solving, who pays, and what would make this idea fail? Cheaper to kill a bad assumption now than a bad product later.
- The single problem worth solving first
- The user we're solving it for
- The one metric that decides success
- What's out of scope (this is where we save you money)
- Written product brief and success criteria
- Ranked backlog of features by ROI
- Technical architecture recommendation
- Firm scope and price for the build
- Domain expertise on the problem
- Access to a handful of target users
- Honesty about what's already been tried
Design
Product-first UX before pixel-perfect UI. We prototype the core flow, test the friction, then design something worth building. No moodboards without a job to do.
- Which flows to optimise for and which to defer
- Design system foundations (only what we'll actually use)
- How the product looks on day 1 vs. day 100
- Investor-ready screenshots for the deck
- Interactive Figma prototype of the core journey
- Full high-fidelity design of every shipped screen
- Component library seeded from the design system
- Marketing site or landing page to drive early signups
- Real feedback from 3-5 target users on the prototype
- Sign-off on the flow before engineering starts
- Brand direction if you have one (fine if you don't)
Build
Architecture decisions that don't haunt you at Series A. Opinionated stack choices from people who've shipped 16 ventures and rebuilt broken ones. This is the longest phase — and the least dramatic when it goes well.
- Which parts can be manual for launch vs. must be automated
- How we'll handle scale before you have the scale problem
- What to instrument for the metrics that matter
- How you'll take over the code if we ever stop working together
- Production-ready application shipped in weekly increments
- Test coverage on every critical path
- Analytics and error monitoring wired from day one
- Documentation good enough for your next engineer to read
- Weekly attendance on the review call — this is not optional
- Fast decisions when we hit ambiguity
- Access to any third-party services (Stripe, mail providers, APIs)
Launch
Launch, iterate, ready you to raise. We stay long enough to see the numbers move — because a launched-and-abandoned product is worse than one that never shipped.
- Launch channel: waitlist drop, private beta, or public
- Pricing and billing (Stripe or otherwise) go live
- Success and failure metrics for the first 30 days
- What triggers a pivot vs. a persistence decision
- Production launch with monitoring and on-call coverage
- First 30 days of instrumentation and iteration
- Investor-ready pitch deck update with real product screenshots and metrics
- Handover pack or ongoing retainer proposal — your choice
- Real users to test the launch flow with
- Willingness to iterate on what the data says
- A clear next-phase ambition (raise, hire, expand, all three)
Got a project in mind?
Now you know how we work. Let's talk about how it applies to your specific build.
Free. No pitch. Just a real conversation about your idea.