Case study · Venture
Estimait
AI-powered estimation for creative agencies
React · Laravel · AWS · OpenAI
£2.5M
valuation
Overview
Creative agencies lose money on every project they underestimate — and credibility on every project they overestimate. The problem isn't effort. It's that estimation is still guesswork dressed up in spreadsheets.
Estimait changes that. AI-powered project estimation trained on real agency data, generating accurate scopes in minutes instead of days.
Strange Tech partnered with Estimait from first pitch to £2.5M valuation — owning product strategy, design, and full-stack development.
The Problem
“Agencies spend days building estimates that are still wrong 40% of the time.”
Traditional estimation relies on gut feel, historical memory, and spreadsheet templates that don't learn. Senior staff spend hours scoping work that juniors then deliver differently.
Estimait uses AI to analyse past projects, identify patterns, and generate estimates that improve over time — turning estimation from a cost centre into a competitive advantage.
Full product strategy and roadmap
UX/UI design — project creation, templates, tracking, estimation views
React frontend with real-time updates
Laravel backend with OpenAI integration
Template library with pre-built project types
Live tracking: budget vs actual, hours vs predicted
Client-facing estimate exports
Results
- Valuation
- £2.5M
- Idea to MVP
- 12 Weeks
- Estimation accuracy
- 95%+
- Faster project scoping
- 50x
Auto-Estimation
Create Project
Template Library
Gantt View
Tech Stack
- React
- Laravel
- AWS
- OpenAI
- PostgreSQL
From napkin sketch to £2.5M valuation in 12 weeks. Estimait proves what's possible when strategy, design, and engineering move as one.
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