Case study · Client Site
Alpha Sierra
Independent renovation oversight for luxury Dubai villas
Next.js · Anime.js · Tailwind · Vercel
Design-Led
Brand & Website
Overview
Villa renovations in Dubai are a market where the person managing the build almost always has a financial interest in the build. Contractors mark up materials. Consultants collect trade kickbacks. Owners inherit the variance.
Alpha Sierra sits on the owner's side of the table. Independent project management that audits quotes line by line, enforces UK-grade workmanship and holds trades to account from first drawing to final handover.
Strange Tech designed and built the brand and the website: a restrained, high-end aesthetic that makes independent oversight feel like the luxury service it is. Since launch it's pulled real traffic and turned it into the owner's first qualified enquiries, up from none.
“We sit on your side of the table.”
Brand positioning and messaging: the independent principal on the owner's side
Scroll-drawn architectural blueprint (Anime.js) and animated process storytelling
Service architecture: Partial Renovation, Full Renovation, Property Snagging, Project Finessing
Four-stage process narrative: Align Scope, Review Quotes, Oversight of Build, Final Finish
Enquiry capture and CRM handoff for high-intent villa owners
Scroll-Drawn BlueprintAnime.js
Final Finish
Tech Stack
- Next.js
- Anime.js
- Tailwind
- Vercel
Strange Tech designed and built the brand and site. That premium presence has turned site visits into the owner's first qualified enquiries, up from none.
Launching a service brand?
We do positioning, design, and technical delivery together.