FAQ

Answers to the questions we hear most

If you're working out whether we fit, start here.

Engagement

How we work together

What does "equity partnership" mean?

Alongside a cash fee, we hold a minority share of the company we build with you. The split depends on scope and stage, and both are set in writing before day one.

Do you always take equity, or can you do fixed fee?

Both. Ventures usually run on an equity + reduced cash model; product builds, sprints and agency white-label work run on fixed fees or monthly retainers. We recommend the structure that fits your stage and cash position.

What's included in a venture build?

Everything technical: product strategy, UX/UI design, architecture, engineering, QA, deployment, and launch. We also advise on fundraising decks, investor positioning, and technical due diligence. In practice we act as your entire technical department.

How does agency white-label work?

We operate entirely under your brand: your email addresses, your project tools, your repos. Your clients interact with us as if we're part of your team. NDAs are standard, and we've delivered inside agency structures for years.

Process & Team

How the build runs

How long does a typical build take?

MVPs usually run 8–12 weeks from kickoff to launch. Complex products with multiple integrations or platforms sit around 16–20 weeks. We fix the timeline in writing before the build starts.

How fast can you start?

For retained engagements we can typically start within 1–2 weeks. New project-based work needs 2–3 weeks for scoping and kickoff. If it's urgent, tell us; we'll be honest about what's possible.

Who actually works on my project?

A small team: usually a technical lead, one or two engineers and a designer, plus a founder-facing principal for strategic oversight. No offshoring. You meet the people building your product on the first call.

What tech stack do you work in?

Core stack: Flutter/Dart (mobile), React/Next.js (web), Laravel/PHP (backends), Python (AI/ML). Also Go, Rust, and AWS infrastructure. We pick the simplest stack that meets your requirements.

Can you take over an existing codebase?

Yes. Rescue projects are one of the things we're known for. We've taken over broken prototypes and shipped them to production in as little as eight weeks. Expect a paid technical audit before we commit to timeline or scope.

Pricing

What it costs

How much does a venture build cost?

A venture partnership starts at £14K in cash plus a minority stake. Without equity, sprints start at £3,000 for one week and product builds at £20K. Agency white-label retainers start at £2.5K a month, with a three-month minimum.

What happens if scope changes mid-build?

Scope changes are normal. We flag them in writing before doing the work, price them explicitly, and hold decision-making in your hands. No surprise invoices, no scope-creep drift.

Do you offer discovery/scoping as a standalone service?

Yes, as a discovery sprint. You leave with a written scope, mapped user journeys, a prototype you can click through and a fixed price for the build. For advice without delivery, advisory sessions start at £750 and fractional CTO/CPO retainers at £3K a month.

Ownership

Who owns what, after launch

Who owns the IP and code?

You do. All code, designs, and assets are yours from day one, transferred contractually as we go. On equity ventures the IP sits with the venture company we've partnered on, in which you're the majority owner.

What happens after launch?

Two options. Take the codebase in-house: we hand over full documentation, environment access, and a walk-through with your engineers. Or stay with us on a support/iteration retainer to keep shipping. Either is fine.

Do you offer ongoing maintenance and iteration?

Yes, on retainer. Post-launch is often where the real product-market-fit work happens, and we regularly stay on with venture partners through fundraise and scaling phases.

Fit

Is this a match?

What if we're not the right fit?

We'll say so in our reply, and point you to someone better suited.

Do you work with technical founders who already have a team?

Sometimes. If you're looking for extra hands, we're rarely the cheapest option; a contractor probably is. Where we add value is strategy, senior architecture and unblocking.

Are you a good fit for enterprise clients?

For product innovation and greenfield work, yes. We've delivered platforms live inside premium and enterprise brands (see SEQR). For body-shopping or large managed services, no.

Still have a question? Ask us directly.

Ask it in writing and we'll answer it.