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Case study · Rescue

Creator Intelligence Platform

Creator intelligence for brands and creators

React · AWS · Meta API · TikTok API

8 weeks

prototype to production

Brand dashboard of the Creator Intelligence Platform, tracking campaigns, creators, engagement and revenue

Overview

Influencer marketing runs on vanity metrics: followers, likes, a nice grid. Brands spend against gut feel and hope it lands.

This platform brought marketing mix modelling, the discipline enterprises use to plan nine-figure media budgets, down to the creator economy.

Instead of counting followers, it reads the context around a campaign: seasonality, buying cycles, the noise of a major tournament week, and how many times someone sees a message before they act. Then it turns that into a forecast for what a creator campaign will actually return.

The Rescue
“Vibe-coded on Lovable and Supabase. Enough to prove the idea — nowhere near ready to hold real people's data.”

A founder brought the idea as a Lovable and Supabase prototype. Strange Tech stepped in fast, moved it onto a secure React and AWS foundation, and rebuilt it from the inside out:

  1. Migrated the codebase off Lovable and Supabase

  2. Rebuilt on React + AWS (Amplify + Lambda + API Gateway)

  3. Re-architected for security and scale, built to hold synced user data

  4. Built the Meta and TikTok developer apps from scratch

  5. Designed three surfaces: marketing site, creator dash, brand dash

  6. Defined scoring models for engagement, growth, and audience quality

  7. Built contextual ROI correlation, linking creator activity to business outcomes

What We Built

  1. Three surfaces: marketing site, creator dashboard, brand/agency dashboard

  2. Meta + TikTok developer apps, built and connected for live data

  3. Contextual ROAS modelling, aware of events and seasonality

  4. Effective-frequency view: exposures to conversion for high-consideration categories

  5. Social SEO signals that show where discovery actually happens

  6. Audience-quality scoring: engagement integrity over follower counts

The Product01 screens
Creator portal dashboard with profile views, profile status and Instagram and TikTok account connections

Creator Portal

Results

Prototype to Production
8 weeks
SurfacesMarketing site, creator dashboard, brand dashboard
3
Developer apps builtMeta and TikTok
2

Tech Stack

  • React
  • AWS Amplify
  • Lambda
  • API Gateway
  • Meta API
  • TikTok API

Strange Tech took a vibe-coded prototype and delivered a production-ready platform in 8 weeks: migrated to React and AWS, secured for user-data syncing, and built to sell.

Vibe-coded a prototype that needs to get real?

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