Case Study • Rescue

CreatorIntelligencePlatform

Marketing science for the creator economy

8-Week Rescue
ReactAWSMeta APITikTok API

Platform Dashboard

Overview

Influencer marketing runs on vanity metrics — followers, likes, a nice grid. Brands spend against gut feel and hope it lands.

This platform brought the discipline enterprises use to plan nine-figure media budgets — marketing mix modelling — down to the creator economy.

Instead of counting followers, it reads the context around a campaign: seasonality, buying cycles, the noise of a major tournament week, and how many times someone sees a message before they act — then turns that into a forecast for what a creator campaign will actually return.

The Rescue

“Vibe-coded on Lovable and Supabase. Enough to prove the idea — nowhere near ready to hold real people's data.”

A founder brought the idea as a Lovable and Supabase prototype. Strange Tech stepped in fast, moved it onto a secure React and AWS foundation, and rebuilt it from the inside out:

Migrated the codebase off Lovable and Supabase

Rebuilt on React + AWS (Amplify + Lambda + API Gateway)

Re-architected for security and scale — built to hold synced user data

Built the Meta and TikTok developer apps from scratch

Designed three surfaces: marketing site, creator dash, brand dash

Defined scoring models for engagement, growth, and audience quality

Built contextual ROI correlation — creator activity linked to business outcomes

What We Built

Three surfaces: marketing site, creator dashboard, brand/agency dashboard

Meta + TikTok developer apps, built and connected for live data

Contextual ROAS modelling — event- and seasonality-aware

Effective-frequency view — exposures-to-conversion for high-consideration categories

Social SEO signals — surfacing where discovery actually happens

Audience-quality scoring — engagement integrity over follower counts

Results
8 Weeks

Prototype to Production

3 Surfaces

Marketing · Creator · Brand

Meta + TikTok

API Apps Built

React + AWS

Migrated for Security

Tech Stack
React
AWS Amplify
Lambda
API Gateway
Meta API
TikTok API

Strange Tech took a vibe-coded prototype and delivered a production-ready platform in 8 weeks — migrated to React and AWS, secured for user-data syncing, and built to sell.

Vibe-coded a prototype that needs to get real?

We take ideas to production — secure, scalable, and built to last.