Case study · Venture
eRacing Platform
Sim-to-track motorsport academy
React · Laravel · AWS · Stripe · Assetto Corsa · rFactor2
12 weeks
concept to live
Overview
Motorsport is expensive. Progression from karting to competitive racing typically requires years of private coaching, travel, and sponsorship, open only to those with financial backing.
This platform set out to change that. A structured pathway from sim racing to real track driving, based on skill, not wealth.
The client arrived with a pitch deck and a few pages of notebook scribbles. Strange Tech built everything else in 12 weeks: the design, the UX and UI, the server architecture, Stripe billing, user roles and levels, ranking, and the gamification that kept drivers coming back.
How It Works
“Disciplined sim racing translates to cleaner, faster laps on track.”
It started with a single click. Nothing in the Assetto Corsa or rFactor2 world worked like it: a driver connected their Steam account and dropped straight into a private race server, and every lap synced back to their dashboard automatically.
Every week, drivers got coaching from real racing drivers and top esports sim stars, lifting the strategies of the people who do it best. One week it's a breakdown of where your eyes should be through a corner; the next, braking points, trail braking, delta timing, and the consistency that separates a fast lap from a fluke.
The platform turned raw telemetry into a running delta against a reference lap, so a driver could see exactly where they were losing time. Practice was unlimited through the week, but on Sunday the server locked to four laps, hot-lap style. Fastest lap wins. No grinding, no second chances.
Every month, the best drivers earned their way off the screen: a real karting race against semi-pros, a seat on an esports team and, for the standout, an OEM eSports scholarship and a circuit test day. Skill, not budget, moved you up.
UX/UI for coaching, racing, leaderboards, and progression flows
One-click Steam deep-link into a private race server, with laps synced to the dashboard by webhook
Custom SaaS platform on its own subdomain
Laravel backend + React frontend
Custom telemetry pipeline: raw sim data parsed to JSON and stored in SQL, powering live leaderboards and per-driver deltas
Sunday hot-lap format: unlimited practice all week, four laps to set your time
Steam API authentication
AWS infrastructure and Stripe subscription billing
Weekly coaching content from real drivers and esports sim stars
Monthly progression: karting races, esports team seats, OEM scholarship
WordPress marketing site
“This wasn't an outsourced build. We were the technical backbone of the academy.”
Live Leaderboards
Academy Dashboard
Results
- Drivers at Launch
- 50+
- Concept to Live
- 12 Weeks
Tech Stack
- React
- Laravel
- AWS
- Stripe
- Assetto Corsa
- rFactor2
Strange Tech built this eRacing platform from concept to live in 12 weeks, engineering a custom telemetry pipeline and proving motorsport talent can be developed without privilege.
Building something that hasn't been done before?
We engineer what off-the-shelf can't do.