Case Study • Venture

SEQR

QR management for food and drink brands

Premium Brands Live
React
Laravel
AWS
Stripe
QR Dashboard

QR Dashboard

Overview

Food and drink brands rely on QR codes across packaging, promotions, and retail activations. But most use static codes or fragmented third-party tools — meaning marketing teams lose control, links can't be updated post-print, and counterfeit risk grows.

SEQR fixes this. A single platform to create, manage, and track QR codes — giving brands full ownership of their scannable assets.

Founded by a creative agency leader who works with global F&B brands, SEQR needed a technical team to turn the idea into a real product. Strange Tech partnered from day one.

What We Built

“Full-stack 0→1 venture build. Strategy, UX, engineering, infrastructure, launch.”

Custom QR creation and management engine

Dynamic destinations — update links without reprinting

Brand, product, and campaign code grouping

Role-based permissions for internal teams and agencies

Multi-tenant SaaS architecture

Scan analytics: geo, device, timestamp, performance dashboards

AWS infrastructure and Stripe billing

Marketing website

Built for Enterprise

Built with enterprise security from day one. SSO authentication, role-based access control (RBAC), audit logging, and data encryption at rest and in transit.

Premium brands need more than a QR generator — they need infrastructure they can trust.

SSO authentication

Role-based access control (RBAC)

Audit logging

Data encryption at rest and in transit

Multi-tenant isolation

SOC 2 alignment

The Product
Dashboard

Dashboard

Results
Premium Brands

Status

Confidential

Client List

Enterprise

Enquiries

Full SaaS

Platform

Tech Stack
React
Laravel
AWS
Stripe

Strange Tech built SEQR from concept to live SaaS platform — giving premium F&B brands full control of their QR ecosystem.

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