Case study · Venture
SEQR
QR management for food and drink brands
React · Laravel · AWS · Stripe
73,000+
scans in 12 months
Overview
Food and drink brands rely on QR codes across packaging, promotions, and retail activations. But most use static codes or fragmented third-party tools. Marketing teams lose control, links can't be updated post-print, and counterfeit risk grows.
SEQR fixes this. A single platform to create, manage, and track QR codes, giving brands full ownership of their scannable assets.
Founded by a creative agency leader who works with global F&B brands, SEQR needed a technical team to turn the idea into a real product. Strange Tech partnered from day one.
“They took a concept and turned it into a product that premium brands actually want to use. The technical delivery was flawless.”
Custom QR creation and management engine
Dynamic destinations: update links without reprinting
Brand, product, and campaign code grouping
Role-based permissions for internal teams and agencies
Multi-tenant SaaS architecture
Scan analytics: geo, device, timestamp, performance dashboards
AWS infrastructure and Stripe billing
Marketing website
“Full-stack 0→1 venture build. Strategy, UX, engineering, infrastructure, launch.”
Built for Enterprise
Premium brands need more than a QR generator — they need infrastructure they can trust.
Built with enterprise security from day one. SSO authentication, role-based access control (RBAC), audit logging, and data encryption at rest and in transit.
SSO authentication
Role-based access control (RBAC)
Audit logging
Data encryption at rest and in transit
Multi-tenant isolation
Built to ISO 27001 security practices
Results
- Scans in 12 MonthsAcross two organisations
- 73,000+
Tech Stack
- React
- Laravel
- AWS
- Stripe
Strange Tech built SEQR from concept to live SaaS platform, giving food and drink brands full control of every QR code they print.
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