Case Study • Venture

TruCo

Home maintenance, on subscription

90 min
Next.js
Node
Stripe
PostgreSQL

TruCo Dashboard

TruCo Dashboard

Overview

Dubai homeowners inherit a maintenance calendar of AC servicing, plumbing checks, and the slow drip of small jobs that nobody enjoys chasing. Reactive callouts mean surprise invoices; annual contracts mean nothing happens until it's already broken.

TruCo turns home maintenance into a subscription. Scheduled preventative visits, monthly handyman hours, unlimited emergency callouts, and a 90-minute response window across Nad Al Sheba and Meydan.

Strange Tech partnered with TruCo through product strategy, technical delivery, and launch — from resident dashboard and billing infrastructure to the marketing site and founding-member onboarding.

What We Built

“A home that quietly looks after itself.”

Resident dashboard for scheduling and history

Membership + Stripe billing with founding-offer flow

Engineer visit logging with photo + sign-off

Emergency dispatch with response-time SLAs

Marketing site and founding-member onboarding

Annual home-health-check tracking

Results
First 50

Founding Homes

90 min

Emergency Response

Unlimited

Callouts

60-day

Workmanship Guarantee

Tech Stack
Next.js
Node
Stripe
PostgreSQL

Strange Tech built TruCo from concept to live subscription service — turning reactive home maintenance into a predictable monthly membership.

Have a subscription venture in mind?

We build the product, the billing, and the operational backbone.