Case Study • Rescue

InfluencyIQ

Creator intelligence for brands and creators

8-Week Rescue
React
AWS
Meta API
TikTok API
Brand Dashboard

Brand Dashboard

Overview

Influencer marketing has matured, but how brands select creators has not. Most decisions are still based on followers and aesthetics rather than audience quality, engagement integrity, and actual performance.

InfluencyIQ solves both sides — helping brands find creators who genuinely influence, and helping creators understand how to grow with intention.

Founded by Jemima Myers (CEO of Social Chameleon), InfluencyIQ came to Strange Tech as a broken prototype. Eight weeks later, it's a production-ready platform launching to market.

The Rescue

“Prototype on Supabase. No secure data access. No scalable architecture. It wasn't ready to be a product.”

We rebuilt it from the inside out:

Re-architected for scale and compliance

Rebuilt frontend in React

Rebuilt backend on AWS (Amplify + Lambda + API Gateway)

Integrated Meta and TikTok APIs for live analytics

Designed dual-sided UX for brands and creators

Defined scoring models for engagement, growth, and audience quality

Built ROI correlation — linking influencer activity directly to business outcomes

What We Built

Full platform rebuild and architecture

Two platforms: Brands/Agencies + Creators

Live data integrations (Meta, TikTok)

ROI correlation and campaign intelligence

Demo-ready instances for agency conversations

Go-to-market positioning and pilot support

The Product
Marketing Site

Marketing Site

Brand Dashboard

Brand Dashboard

Creator Portal

Creator Portal

Results
8 Weeks

Prototype to Production

Dec 2025

Launch

Brands + Creators

Platforms

Meta + TikTok

APIs

Tech Stack
React
AWS Amplify
Lambda
API Gateway
Meta API
TikTok API

Strange Tech rescued InfluencyIQ from prototype purgatory — rebuilt, integrated, and launch-ready in eight weeks.

Project gone sideways?

We rescue builds and get them across the line.