Case Study • Rescue

Influency

Creator intelligence for brands and creators

8-Week Rescue
React
AWS
Meta API
TikTok API

Platform Preview

Overview

Influencer marketing has matured, but how brands select creators has not. Most decisions are still based on followers and aesthetics rather than audience quality, engagement integrity, and actual performance.

Influency solves both sides — helping brands find creators who genuinely influence, and helping creators understand how to grow with intention.

Founded by Jemima Myers (CEO of Social Chameleon), Influency came to Strange Tech as a broken prototype. Eight weeks later, it's a production-ready platform launching to market.

The Rescue

“Prototype on Supabase. No secure data access. No scalable architecture. It wasn't ready to be a product.”

We rebuilt it from the inside out:

Re-architected for scale and compliance

Rebuilt frontend in React

Rebuilt backend on AWS (Amplify + Lambda + API Gateway)

Integrated Meta and TikTok APIs for live analytics

Designed dual-sided UX for brands and creators

Defined scoring models for engagement, growth, and audience quality

What We Built

Full platform rebuild and architecture

Two platforms: Brands/Agencies + Creators

Live data integrations (Meta, TikTok)

Demo-ready instances for agency conversations

Go-to-market positioning and pilot support

The Product

Brand Dashboard

Creator App

Creator App

Analytics

Results
8 Weeks

Prototype to Production

Dec 2025

Launch Date

2 Platforms

Platforms Built

Meta + TikTok

API Integrations

Tech Stack
React
AWS Amplify
Lambda
API Gateway
Meta API
TikTok API

Strange Tech took a broken prototype and delivered a production-ready platform in 8 weeks — dual-sided, API-integrated, and ready for market.

Got a rescue project?

We take over failed builds and get them across the line.